{"id":2345,"date":"2021-09-11T15:31:00","date_gmt":"2021-09-11T13:31:00","guid":{"rendered":"http:\/\/redaktion.moeckernkiez.org\/?p=2345"},"modified":"2021-09-12T15:36:15","modified_gmt":"2021-09-12T13:36:15","slug":"kuenstliche-intelligenz-in-der-werbung-der-blick-der-deutschen","status":"publish","type":"post","link":"https:\/\/moeckernkiez.org\/?p=2345","title":{"rendered":"KI in der Wahlwerbung und die Deutschen"},"content":{"rendered":"\n<p>Die Max-Planck-Gesellschaft hat in einer repr\u00e4sentativen Studie die Einstellung der Deutschen Bev\u00f6lkerung zu &#8222;K\u00fcnstliche Intelligenz&#8220; (KI) in der Internet Werbung erstellt.<br>Viele Personen k\u00f6nnen sehr wohl etwas mit den Begriffen &#8222;K\u00fcnstliche Intelligenz&#8220; und &#8222;Algorithmen&#8220; anfangen und verstehen diese. Doch ein geringerer Prozentsatz ist sich dessen auch bewusst, dass diese Technologien schon heute f\u00fcr personenbezogene Werbung, direkt auf jeden Einzelnen zugeschnitten, zum Einsatz kommen. <br>Dies ist im Bereich Unterhaltung, z. B. Smart TVs, Tablets und Smartphones gr\u00f6\u00dftenteils akzeptiert. Bei etwas sensibleren Themen, bei der politischen Werbung zeichnet sich jedoch eine hohe Ablehnung ab. Dies ist \u00fcber das gesamte politische Spektrum hinweg zu beobachten. Die Grafik illustriert sehr sch\u00f6n die Ergebnisse der Umfrage.<br>Viele Deutsche sind um den Datenschutz besorgt, ergreifen aber relativ wenig Ma\u00dfnahmen, ihre Daten zu sch\u00fctzen.<br>Weitere interessante Erkenntnisse k\u00f6nnen <a rel=\"noreferrer noopener\" aria-label=\"Hier direkt zur Studie wechseln ... (opens in a new tab)\" href=\"https:\/\/www.mpg.de\/14497641\/wie-deutsche-personalisierung-im-internet-sehen\" target=\"_blank\">hier direkt in der Studie bei der Max-Planck-Gesellschaft nachgelesen werden &#8230;<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"859\" height=\"1024\" src=\"http:\/\/redaktion.moeckernkiez.org\/wp-content\/uploads\/2020\/03\/Final-Highlights-figure_DE-01-859x1024.png\" alt=\"\" class=\"wp-image-2346\"\/><figcaption><p><span style=\"color: rgb(73, 73, 75); font-family: &quot;Merriweather Sans&quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(246, 246, 246); text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;\">Alle\n        Grafiken: \u00a9 Max-Planck-Institut f\u00fcr Bildungsforschung, CC BY-SA 4.0<span>&nbsp;<\/span><\/span><a class=\"more mpg-icon mpg-icon-right2\" target=\"_blank\" href=\"https:\/\/www.mpg.de\/14519278\/ki-umfrage-report-grafiken.zip\" style=\"box-sizing: border-box; background-color: rgb(246, 246, 246); color: rgb(0, 108, 102); text-decoration: none; transition: color 0.25s ease 0s; font-family: Merriweather, serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px;\" rel=\"noopener noreferrer\">mehr<\/a><\/p><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>K\u00fcnstliche Intelligenz und Algorithmen f\u00fcr personen-bezogene Werbung, direkt auf jeden Einzelnen zugeschnitten &#8230;<\/p>\n","protected":false},"author":2,"featured_media":11802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","iawp_total_views":7,"footnotes":""},"categories":[41,100],"tags":[],"class_list":["post-2345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digirepair","category-druckbeitraege","entry","rows-excerpt"],"uagb_featured_image_src":{"full":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912.jpg",1024,642,false],"thumbnail":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-140x140.jpg",140,140,true],"medium":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-350x219.jpg",350,219,true],"medium_large":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-768x482.jpg",768,482,true],"large":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912.jpg",1024,642,false],"1536x1536":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912.jpg",1024,642,false],"2048x2048":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912.jpg",1024,642,false],"awpcp-thumbnail":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-200x125.jpg",200,125,true],"awpcp-featured":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-300x200.jpg",300,200,true],"awpcp-featured-on-lists":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-300x300.jpg",300,300,true],"awpcp-large":["https:\/\/moeckernkiez.org\/wp-content\/uploads\/2021\/08\/artificial-intelligence-brain-think-5268912-640x401.jpg",640,401,true]},"uagb_author_info":{"display_name":"MB","author_link":"https:\/\/moeckernkiez.org\/?author=2"},"uagb_comment_info":0,"uagb_excerpt":"K\u00fcnstliche Intelligenz und Algorithmen f\u00fcr personen-bezogene Werbung, direkt auf jeden Einzelnen zugeschnitten ...","publishpress_future_action":{"enabled":false,"date":"2026-05-17 06:16:17","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/posts\/2345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2345"}],"version-history":[{"count":10,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/posts\/2345\/revisions"}],"predecessor-version":[{"id":12486,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/posts\/2345\/revisions\/12486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=\/wp\/v2\/media\/11802"}],"wp:attachment":[{"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moeckernkiez.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}